What People Are Saying

“This system is... A DREAM COME TRUE!! So intuitive any "bushboy" can do it (sorry guys but you know you hate tech most of the time). I feel like if I could create my dream system it would not even be as good as this. Many people think I know a lot about Africa, and am subsequently usually the "info" department, but my superpower is just that I just know where to find stuff. Safari Portal makes it that you don't even need to know where to find info because it is all in one place! What took my assistant 4 hours to do (and she was so much quicker than I could ever be) for a proposal now takes me less than 8 minutes! I can go on for days on all the amazing things this program makes possible... but I will leave it with: I have worked on some very cheap and expensive proposal and itinerary generators. They are ants next to the giant that Safari Portal is!! My favorite thing about it is that it is designed by great touring consultants so it is FOR consultants not what software engineers assume consultants need.”

— Sharleen Smith, DNA Wild

“We've always strived to be innovative and to embrace the latest and greatest technology trends in the industry. Safari Portal certainly fits that mould. Having tried myriad other itinerary builders and products, Safari Portal is truly a breath of fresh air. It allows us to quickly and easily create something that is not only informative but beautiful to look at, either on your computer or on your mobile device. Having something that can bring a client's dream safari to life using its pictures to our clients is extremely helpful in converting inquiries.

And on top of that, Rachel and her team have been a true joy to work with.”

— Daniel Brown, dmAFRICA

“We had been working with an online itinerary builder for 6 years and throughout that time always wished there would be a better, more user friendly and more design orientated alternative, but there was none. When we searched again early this year three new alternative digital itinerary builders were available and we tried them all. Definitely the best was Safari Portal and we have been working with this platform for the last few months - and it has been such a pleasure. The user interface is simple, clear and easy. The design is beautiful and the itineraries are ideal for being viewed on mobile devices. The support from Safari Portal is excellent, with quick responses, daily tips on how to use all the platform has to offer, online trainings and the best: they listen to user feedback and make adjustments accordingly. And they clearly understand what a travel consultants need, because they are in travel themselves. It is truly from travel professionals for travel professionals, and it reflects in everything the platform offers; it is simply great to work with Safari Portal.”

— Ute Sonnenberg, Roho Ya Chui

“I wanted to congratulate you on your work as I believe Safari Portal is absolutely outstanding.”

— Monica Selles, The RouteBook

“Rachel, you and your team are fast becoming my favourite people.... It is like arriving at your parents home and your favourite home cooked meal is waiting for you!!!!!! I have been looking for a system like this for more than a decade. It has changed my entire outlook on the only part of my career I consider 'work'. Thank you for this amazing tool. I feel immense pride when I send these itineraries to my clients. I am so excited to see where the Safari Portal road leads to in the future. Thank you for your amazing work. You are a legend.”

— Rouhet Oosthuizen, Africa Roam

“Finally a platform which accurately (and beautifully) represents the quality and standards of the lodges and destinations being presented. Beyond easy to use, and a joy to review. Clients get to have fun during the presentation and booking process, not just when they hit the ground. We're hooked!”

— Laura Lamont, Africa Awaits

“We started using Safari Portal some two months ago and it has changed our work schedule upside down. I was spending hours to create itineraries and now it takes me almost no time at all to have it ready to be sent. It is super easy to use, adding content has never been more simple and the design makes everyone say Wow! Rachel and her team are very helpful and responsive, knowledgeable and great to work with.”

— Tin Novak, Journey2Croatia

“Safari portal is by far the best itinerary builder we have come across! We are able to add a lot more value to our client quotes without sacrificing precious time - I highly recommend using this software!”

— Georgie Evans, Hidden Gems Travel Co

“As a company, and as a brand, our proposals are something we tend to spend the most time on, sometimes hours in day. As a small company, this ends up being extremely inefficent, and takes away valuable time we could be spending learning more about our guests. 

We feel so fortunate to have found Safari Portal. Years of frustrations with other builders, that still did not deliver anything remotely attractive or on brand. With Safari Portal our proposals look absolutely jaw dropping, and take no more than 5 minutes to create and our clients love it! Rachel and her team of magicians have thought of everything, from the drag and drop features, to the placement of the images, to an extensive high resolution image bank. We are proud to be amongst the first to sign up and to change the outlook of our company with Safari Portal!”

— Jay Parmar, Wander Africa

“Safari Portal is the first digital itinerary platform which truly does justice to the incredible properties and areas in our travel portfolio. Gone are the days of long emails explaining why each location was chosen, simply pop them into Safari Portal and have the already great details and imagery do the talking. It's a no-brainer if you want to 'wow' your clients whilst saving lots of time.”

— Frank Steenhuisen, safariFRANK

“Safari Portal already feels like a huge step up from previous itinerary builders. Their focus on the safari experience will be a game changer.”

— Jason Duplessis, Fish Eagle Safaris

“Safari Portal has really changed my approach to itinerary-building and is so much more time-efficient and sleek than my old clunky self-built itineraries. With all the existing content library it's refreshingly easy to get a beautiful itinerary proposal or lookbook out to clients quickly and also to customize and save templates to reuse again and again. There are so many great features that make the portal user-friendly and intuitive and the team offers brilliant support.”

— Ellie Hill, The Safari Specialist

“Finally, a digital itinerary builder that works! After a decade of searching, exploring, and investing in custom-designed platforms that failed to produce what was initially promised, we found Safari Portal.

We couldn't be happier with the features already in place on the itinerary builder and the vision still ahead. The builder is intuitive, customizable, easy to navigate, visually stunning, and most importantly, our clients love it and always complement the itinerary presentation.

Thank you, Rachel and the SP team, for the commitment to build something extraordinary.”

— Ria Francakova, Barking Zebra Tours

“Having worked with a number of itinerary building software in the past, and having developed a very basic one ourselves, I can advise that hands-down Safari Portal is not only the most aesthetically pleasing but it’s also one of the easiest to use. So, it not only has the advantage of being visually stimulating for our clients (which has helped in clenching deals!) but also saved us time on the back-end in building itineraries. A complete win-win.

We couldn’t be happier with Safari Portal and have nothing but praise for the team!”

— Troy Smith, True Africa

“Safari Portal is the real vaccine the travel industry has been waiting for. Gone are the days of tedious proposal design and dull, stock photography - now I can differentiate myself from the competition with big, bold, and beautiful proposals while simultaneously saving myself precious time. Within 5 minutes, I can receive a request, generate a gorgeous itinerary, and confirm a booking for an engaged client. Thank you Safari Portal!”

— Justin Huff, Swaggy Swan

“This is what the industry has been waiting for! I love the beautiful layout, easy-to-use format, and that Rachel and her team are constantly making updates and improvements.”

— Julia Nesbitt, African Safari Co.

“You can’t go wrong with Safari Portal!! The UI is super friendly and it is super aesthetically pleasing!”

— Kamber Manji, Nature’s Land Safaris

"Safari Portal is life-changing for a busy tour operator - it saves hours building itineraries! Fantastic support on the backend - Safari Portal is very hands-on and helpful. They listen to constructive feedback and implement improvements often. It's in constant development and getting better and better."

— Julia Binks, Africa Born

“At last - itinerary planning software that appropriately balances the multiple dynamics in play when trying to showcase complex, high value, travel opportunities in a timely manner to our customers.

Safari Portal has clearly been designed by people who have walked the travel consultant journey. It has the best balance between straightforwardness of use, flexibility, and ability to generate excitement in the customer that I've yet to come across in the itinerary planning space.

And I should also say - the team has demonstrated open culture to handling dumb questions from slow adopters like me. So 10/ 10 for their support provision.

Safari Portal has been a brilliant addition to our business.”

— Ben Morison, Far & Wild Travel

“We love this tool for our itinerary building because of the emphasis on beautiful visuals and easy to navigate design. We have received positive feedback from our clients and we love that you can view when itineraries are looked at by clients. We also love the lookbook concept and organization of the itineraries. Even more than the tool itself, the creators behind Safari Portal are extremely responsive and provide regular trainings and support. They are a team with a strategic roadmap with tons of features that will be launched over time, so exciting!”

— Kitte, Travel Theory

“Safari Portal is amazing. I love how beautiful it is and it really tells a story. I love that the team is available for check-ins and you can ask any question with super quick response time. I also find the tutorials very helpful.”

— Allyson Lee, openDOORS

“Safari Portal had me at ‘hello’! The smooth onboarding, user-friendly interface and, most importantly, create the most beautiful itineraries to present to your clients, the kind you've always envisioned but never really got. We do now; thanks to Safari Portal, they NAILED IT!”

— Berglind Hafliðadóttir, 360 Wanderlust

“Safari Portal is one of the best platforms I have seen from a best in class user experience, and I work in the UX field.”

— Ross Plank, OSK Tours

“Safari Portal designers and developers really thought of it all. It is clear it was developed by people who truly know travel, and what goes into curating, planning, and preparing guests for their trip. Safari Portal is easy and fun to use. The photos, location descriptions, and property information that comes pre-loaded are beautifully written and executed. Adding text and photos is really simple and user-friendly. The team is so easy to get in touch with (I think the fastest people in the world when it comes to replying to emails and answering questions) and wonderful to talk to and work with… I'd like to also add that Brit is also quoted as saying ‘It's silly how excited Safari Portal makes me’ 😅”

— Chelsea Cook, Uncharted (formerly OutsideGO)

“Safari Portal has totally transformed how I now work. It has made my life so easy - and quick! I was thinking of employing an admin assistant, but since working with Safari Portal, I can now pull together beautiful, stylish and creative itineraries myself in 10 minutes - Gone are the days of labour intensive itinerary templates. And I have saved myself an entire extra salary. I feel genuinely proud to send these itineraries to my clients - they immediately hit the mark with all their beautiful images and engaging video content. The feedback I get is fantastic - and I am finding that I am able to convert safaris alot quicker, due to the new way I am now able to present different itinerary suggestions. Congratulations Team Safari Portal - it’s such a joy to work with like-minded people, who totally understand what safari consultants need. You have nailed it!”

— Sarah James, Sarah James Travel

“Safari Portal is 'hands down' the best itinerary builder out there (we have tried many!) - it is elegant, efficient and a joy to use. This is underpinned by engaging regular online training using relevant examples and oustanding highly responsive support from the SP team. V2.0 takes the product to new heights! Nothing can ever be all things to all men, but SP's commitment to continual improvement is excellent. They listen to user suggestions and have a clear well communicated implementation plan.”

— Simon Dutton, AW Private Travel

“I wanted to express how thrilled we are with the Safari Portal. It's been an incredible addition to our toolkit, enhancing not just the operational aspect of our business but also enriching the experience for our clients. The platform is intuitive, robust, and has seamlessly integrated into our workflow, making it an indispensable part of our daily operations.”

— Alanoud Tahlawi, ember Lifestyle

“Safari Portal is beautifully designed and easy to use! The user experience is tremendously important, and we have been happy with how easy Safari Portal is to understand. It is a big timesaver in the process as well.”

— Ben Bressler, Natural Habitat Adventures

“The best Safari-Itinerary Builder out there!”

— Mario Voss, Voss DMC

“Safari Portal is truly a game changer for me! I am able to efficiently create very professional, visually compelling, comprehensive, fully customized digital trip materials. It's obvious that this powerful software was developed by a team with an intimate knowledge of the custom safari industry. The functionality is intuitive and streamlines the process of proposing travel programs, creating itineraries, gathering guest information, communicating with guests as well as sharing guest information with local partners or DMC's in a clear, secure, well-organized format. The team at Safari Portal is wonderful to work with - they are responsive and helpful and the resources they are continually creating and updating to help users get the most out of the software cover most if not all questions that may come up. The feedback from my clients and guests has all been very positive - I find immense value in using this software for my business, World Bridge. Thank you Safari Portal!”

— Kelly Dellinger, World Bridge

“I just built my first comprehensive itinerary using the new calendar builder, and I love working with it. It actually brings me joy. 😊.”

— Dana Schoahs, Momenti

“I love the system's customisability and elegant design and I love the ability to edit and modify existing content easily. ALL the information travellers need is in one place and allowing them to update their guest portal gives them ownership of the itinerary. 

Safari Portal is a great value platform. One of the things I like best is that it's constantly evolving! There are regularly new features being added that enhance the offering, coming from a close and attentive consideration of the industry's needs. 

They also provide quick, empathetic support. All it takes is one email and it feels like you're reaching out to a colleague who is eager to solve the issue immediately.”

— Jacqui Goodwin, Active Africa

“Safari Portal is a pleasure to use, short on time, big on impact, a must for small personalized safari operators.”

— Tamsin Corcoran, New African Territories

“Exeter Safari Company is very proud to be presenting our valued Advisors and Clients with Safari Portal itineraries. The design is stunning and we always get wonderful feedback. We have even noticed a small bump in out conversion ratio since switching over. Additionally, once everything is confirmed, the Guest Portal platform is an incredible tool for data sharing amongst all parties involved in the trip planning process. It is so helpful to have everything all in one place!”

— Scott Simpson, Exeter Safari Company

“Safari Portal has every tool you need to create an irresistible safari itinerary in less than 15 minutes. Stunning layouts, professionally written descriptions of lodges and places of interest, and amazing photographs will leave clients breathless!”

— Channa Beth Butcher, Beyond Your Dreams Safaris

“From the moment you're introduced to Safari Portal, it's obvious that the team behind it are deeply familiar with the needs of high-end travel companies and their clients. They've thought of everything - from using gorgeous photography and a stunning design to present itineraries, to creating a clean and attractive way to provide travelers with all the pre-travel details they could need. The system is quick to learn, easy to use, and delivers a product that elevates the trip design process.”

— Brittany Bengry, Uncharted (formerly OutsideGO)

“Safari Portal is taking itinerary building to a different level of quality, from the photos and videos to the flexibility of editing, it is the essential tool for any agent aiming to high standards of service and product.”

— Lorenzo Rossi, Inspired Journeys

“Safari Portal has increased our efficiency as well as our ability to share ideas with clients and zero-in on the perfect itinerary.”

— Jeremy Townsend, Next Adventure

“Safari Portal came striding onto the market with confidence, and so it should! It is a wonderful platform.  Extremely easy to use, beautiful layout, breath-taking, accessible, imagery and most importantly a very responsive team!  They input new properties and services so quickly, that there is minimal hold up to getting out your itineraries!  We have been so pleased with every aspect.  And it just keeps growing and improving, so you know that they are listening to the market, and providing us with exactly what we need to sell our lovely destinations! Thank you SP team!”

— Karen Dewhurst, Sikeleli Travel

“Less is more! It's succinct content is easy to read and draws a wonderful and accurate picture for our guests. The imagery gets our clients fired up for their Africa adventure! As a user, it's also very friendly to navigate and intuitive.”

— Rumit Mehta, Immersion Journeys

“Safari Portal has changed my world! Before, it took me hours to pull through an itinerary and now it takes just a couple minutes. I feel that it gives me an opportunity to be more creative and allows me to truly show off the incredible destinations we sell.”

— Sam O’Neill, Livingstone Safaris

“I must say that the portal is a pleasure to use from a supplier perspective, very beautiful and user-friendly.”

— Sue van Winsen, Angama Mara

“It feels slightly counter-intuitive leaving a review for a product that would be to the benefit of our ‘competitors’ but when something and the team around it, is so unbelievably amazing we feel as though it’s the least we can do. Safari Portal is beautiful, our clients adore it and it makes our life so much easier. On top of that the team who somehow manage to be online 24/7 are unbelievably efficient, helpful and well…lovely. No matter what the time of day, if we need any assistance or to quickly get a new property added to the portal they’re on it. We wholeheartedly recommend Safari Portal, but strongly encourage you not to use it at the same time so that it’s only us that look amazing 😉.”

— Toby Pheasant, Bonamy Travel

“The time saving in putting itineraries together is phenomenal. The platform has a great look and feel and intuitive functionality. Response times and support from the SP team is great. The platform allows us faster turnaround time to produce itineraries, online accessibility for our clients, and the ability to update itineraries after they've been sent and notifications when they're being read.”

— Richard Anderson, Anderson Expeditions

“We are so pleased that we migrated to Safari Portal. Although our business is rather different from the standard travel property or supplier, we have been able to customize the agent side of Safari Portal to provide us with exactly what we are looking for!

The ease & speed of creating our itineraries & experiences has been such an enabler when adjusting to the influx of travel requests and still managing to keep to a small team. What used to take half a day now only takes an hour. In addition, the ease of sharing digital itineraries with clients, the intuitive layout and the incredibly impressive look and feel of our itineraries has no doubt aided in our conversion rate. The impressive and detailed itineraries continue to impress our clients and in turn keep us very impressed and happy with using Safari Portal.”

— Dan Sheard, African Lynx Travel

“Our clients need upmarket, digital itineraries that are simple to navigate and view - Safari Portal provides seamless & easy itinerary creation. We love the overall look and feel of the finished itineraries as well as how easy they are to create!”

— Sydney van Deventer, Africa Tailormade

“Safari Portal is the way to go if you want to give your clients a comprehensive proposal. There is hardly any back and forth with questions from inquiries as most questions are answered within the software. Depending on the client's needs, you can give as much or as little information as you choose. The platform is easy to learn and creates a beautiful itinerary.”

— Tracey Seifert, Penwell Safaris

“It has saved us an immense amount of time preparing proposals, is incredibly easy to use and is beautiful to present to our clients.”

— Natalie Perkins, Classic Escapes

"Absolutely incredible - I am addicted - Literally! Never has itinerary building been so simple!

Love every single bit!

The end result is mind-blowing to clients - such a classy finish, and all done in a few seconds! The portal is simple, easy to use, and makes life and the monotony of itinerary building so much easier! Safari Portal has become part of our daily lives - we use it to create awesome lookbooks, itineraries and guest portals - individually tailored made in no time!

— Jen Carr-Hartley, Offbeat Safaris

Check out our Press & Awards page too!